Kinetic ML: the lead-enrichment engine we built for a client

The situation

The enrichment engine running in public at kineticml.com. A visitor names any real business and watches the pipeline do its job on screen: scan the website, pull the reviews, find the socials, identify the decision maker, discover the email, and write the outreach. The demo is the pitch.

The client is a small marketing company that sells outreach and lead-generation work to local and small businesses, the sellers a contact database can't reach. They needed a way to prove that pitch live, on a business a prospect actually picked, rather than on a slide deck making the same claim. Common Ground built the engine that runs the pitch.

Most enrichment tools sell a database. This one runs the research in front of the prospect, on a business they name, and ends with outreach drafted from what it just found. That transparency converts, and every completed run becomes a captured lead in the client's own pipeline.